November 1, 2020
​
Cause for Paws
PPAI MEDIA by Danielle Renda
​
Sharie Lesniak, above left, and Linda Bak share the same vision: to help as many animals as possible. Having both volunteered and worked for different animal welfare efforts, which is also how they first crossed paths, the pair has an acute awareness of these groups’ specific needs and challenges. In search of something more meaningful from their careers at the time — Lesniak worked in advertising and Bak was a strategy consultant and securities broker — they used their combined expertise and passion for animals and founded Shelter Swag, a St. Petersburg, Florida-based distributorship with a mission to help animal nonprofits promote themselves. Their motto, "We Put The 'Wag' In Swag," says it all.
​